Case Studies
case study
E-commerce Pet Store
In 4 months working together we achieved…
their story
About the Store
This client is a successful brick-and-mortar pet store, actively running Facebook ads to promote their products. They were looking to refine their Facebook ads strategy to target both local and interstate customers.
They are based in a regional town, and offer an array of pet products, including dog food, treats, accessories, and natural supplements. Providing local delivery, click-and-collect, and nationwide postage.
their goal
Boost Website Traffic and Drive Sales
Their primary objective was to boost website traffic and drive sales. In achieving this, we also maintained a keen focus on the cost per purchase, ensuring it aligned with their predetermined targets.
our approach
Two-Pronged Approach to Boost Sales Growth
Our approach required a two-pronged strategy aimed at increasing both local and national traffic and sales.
Leveraging their existing sales funnel, we concentrated on refining our targeting methods, creating compelling creative content and copy that resonated with potential customers, and offering solutions to common pet-related challenges.
results
Numbers Don't Lie
Client Feedback
case study
Helicopter Operator
In 4 months working together we achieved…
their story
About the Business
This client operates various helicopter services including scenic flights, charters and transfers, filming and rescue work. Before partnering with digital milkshake, this client managed their own social media, posting sporadically.
With the busy summer season approaching, they chose to outsource their social media management and start with Facebook advertising.
This allowed them to focus on their core business and boost their bookings.
their goal
Consistent Done-For-You Strategy
This client realised they needed help implementing a consistent strategy across social media and Facebooking advertising.
our primary goal
Increase Brand Visibility and Bookings
By crafting engaging copy and visuals we are able to use organic social media to create brand consistency and showcase the services this client offers.
Simultaneously, we aim to increase traffic and acquire new customers for their scenic flights through Facebook ads while maintaining a low cost per purchase.
Despite not running Facebook ads before, we worked on setting up their account for success.
This includes:
- Implementing conversion tracking so we can see what campaigns are successful
- Create a sales funnel to acquire new customers and retarget those who had interacted with the brand
results
Numbers Don't Lie
It is a very competitive market for local tourist attractions & activities in the area, so we test audiences, image, copy & hooks combinations to find the winning ones.
This client has been working with us for 3 years and they have been able to grow consistently through using organic & paid social media.
Client Feedback
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